26 - 27 September 2016
Syon Park Hotel, London, UK

Presentation: Justis Saayman, Silverpop

Automated marketing messages have become such a common aspect of digital marketing that unless you stand out, these strategies are not effective. Justis Saayman from Silverpop (an IBM company) goes into detail about how automated marketing can be improved and adapted  to drive effective customer experience.

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