Nick has worked client side in eCommerce and Digital Marketing for over 10 years for some of the worlds largest companies. A hands-on digital marketing specialist turned evangelist for embedding an innovation into day-to-day culture. Nick is the Head of Digital Media and Innovation for Asda’s (Walmart UK) media business, working closely with Walmart and @walmartlabs to develop world class media solutions to enable the digital transformation of both Asda’s store estate and online ecommerce media.