Digital Marketing & Transformation Exchange

London, UK

September 2016

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Resource Library

  • Top 15 Investment Priorities for CMOs and Heads of Digital Marketing over the next 6-12 monthsTop 15 Investment Priorities for CMOs and Heads of Digital Marketing over the next 6-12 months
    Ahead of the Digital Marketing & Transformation Exchange we surveyed our elite group of CMOs and Heads of Digital Marketing attending the event to understand their biggest challenges, and which tools and solutions they plan to invest in over the next 6-12 months.
  • Post-Digital Harmony: Q&A with Victor Milligan, CMO, Forrester Research Post-Digital Harmony: Q&A; with Victor Milligan, CMO, Forrester Research
    Forrester Research CMO, Victor Milligan discusses the digitally empowered customer and how they have changed the world. Gone are the days where marketers focused on their brand, built channels for efficiency, and operated in functional silos. Here are the days where we put the customer at the center of our respective universe. CMOs and marketers are now shifting their perspective, strategies, and operations.

Digital Strategy

PDF

  • The Digital Journey MapThe Digital Journey Map

    The world is going through a digital revolution at an unprecedented pace. But the true power of this revolution does not simply lie in the advancements in technology or the changes in the digital landscape, but in the fact that the technology is in the hands of the customer!

    To find out where this revolution is taking us the editorial team at the Customer Management Exchange Network has put together a Digital Journey Map, showcasing the thoughts of some of world's leading digital marketers from the most credible brands to find out where they're at on their Digital Journey and - critically - where they need to be.

  • Aligning Marketing Skills with Today's and Tomorrow's Technology
    In this article Anabel Gutierrez explores why marketers should care about technology, which technologies are driving the marketing revolution and the key skills marketers must develop to become marketing leaders of the future.

Video

  • Presentation: Andy Brown, Argos
    Andy Brown talks you through the journey Argos has been on as it has adapted to the digital age. This presentation gets to the heart of customer experience and engagement in-store and online and how the two channels have been more effectively aligned.
  • Presentation: Frank Martin, SVP Revenue, Adaptly
    Adaptly's SVP of Revenue talks about how autonomous marketing platforms are transforming customer experience by allowing companies to adapt to the behavioural and social changes which have resulted from the rise of smartphones and digital technology.
  • Interactive Discussion: Dell, LV & Telegraph Media Group
    3 senior Marketing leaders from Dell, LV and the Telegraph Media Group discuss their respective digital strategies as well as the latest digital trends and how these are shaping the future of marketing and customer experience across multiple industries.
  • Presentation: Justis Saayman, Silverpop
    Automated marketing messages have become such a common aspect of digital marketing that unless you stand out, these strategies are not effective. Justis Saayman from Silverpop (an IBM company) goes into detail about how automated marketing can be improved and adapted to drive effective customer experience.
  • Presentation: Katja Sizova, Vodafone
    In this case study presentation, Katja Sizova shares how Vodafone has optimised customer experience thanks to a range of digital strategies across multiple platforms over the last 2 years.
  • Presentation: Mike de Halpert, Ebay
    Ebay's Head of Strategic Analytics discusses the virtues of media mix modelling how it can dramatically cut costs by optimising a company's digital marketing and customer experience strategy.
  • Presentation: Procter and Gamble Prestige & Barclays Bank
    Listen to Jean Paul Jansen from Procter & Gamble's Prestige division and Robert Wint from Barclays explain how they have developed their marketing content strategies into fully integrated, digital campaigns which have helped to reinforce brand identity and customer experience.

Interviews with Industry Leaders

Video

Customer Engagement

Video

  • Presentation: Ben Burns, Actual Experience
    Ben Burns from Actual Experience asks the delegation how quality is measured in the digital sphere. Unlike with physical products, the perception of digital quality is hard to quantify. Watch this presentation to understand how a customer's digital experience can in fact be measured and therefore improved.
  • Presentation: Jamie Brighton, EMEA Strategic Marketing Manager, Adobe
    Adobe's Strategic Marketing Manager talks you through how his company has introduced digital technology and innovation into its marketing strategy in order to transform customer experience and brand perception.

Data Management

Video

Leadership

Video

  • Embracing Change as a Marketing Leader: Interview with Post Office's CMO

    As a marketing leader, being creative isn't the only main aspect of building a successful brand. It is important to be flexible with change as well as analysing results that will help the brand succeed. Collaboration is key and finding common objectives and investing in relationships will take you a step closer to understanding your job as a marketing leader. Hear insights on collaboration and embracing change from Pete Markey, CMO of the Post Office.

  • How to Equip a Marketing Leader for Global Success: Interview with Jones Lang LaSalle's Global Brand Director

    With the ever-changing consumer era, marketing leaders must recognise their brand as a value asset of the company. Watch this interview to hear Brant Long, Global Brand Director at Jones Lang LaSalle discuss why to grow from a local community to a global audience, it is important to unify both identities into one. Be willing to adapt to change, including creating templates in multiple languages. Keeping an ear outside of the organisation will help the company better understand consumers and help the company grow globally.