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• The Digital Journey Map
  

  The world is going through a digital revolution at an unprecedented pace. But the true power of this revolution does not simply lie in the advancements in technology or the changes in the digital landscape, but in the fact that the technology is in the hands of the customer!

  To find out where this revolution is taking us the editorial team at the Customer Management Exchange Network has put together a Digital Journey Map, showcasing the thoughts of some of world's leading digital marketers from the most credible brands to find out where they're at on their Digital Journey and - critically - where they need to be.

• Aligning Marketing Skills with Today's and Tomorrow's Technology
  In this article Anabel Gutierrez explores why marketers should care about technology, which technologies are driving the marketing revolution and the key skills marketers must develop to become marketing leaders of the future.
  

Video

• Presentation: Andy Brown, Argos
  
  Andy Brown talks you through the journey Argos has been on as it has adapted to the digital age. This presentation gets to the heart of customer experience and engagement in-store and online and how the two channels have been more effectively aligned.
• Presentation: Frank Martin, SVP Revenue, Adaptly
  
  Adaptly's SVP of Revenue talks about how autonomous marketing platforms are transforming customer experience by allowing companies to adapt to the behavioural and social changes which have resulted from the rise of smartphones and digital technology.
• Interactive Discussion: Dell, LV & Telegraph Media Group
  
  3 senior Marketing leaders from Dell, LV and the Telegraph Media Group discuss their respective digital strategies as well as the latest digital trends and how these are shaping the future of marketing and customer experience across multiple industries.
• Presentation: Justis Saayman, Silverpop
  
  Automated marketing messages have become such a common aspect of digital marketing that unless you stand out, these strategies are not effective. Justis Saayman from Silverpop (an IBM company) goes into detail about how automated marketing can be improved and adapted to drive effective customer experience.
• Presentation: Katja Sizova, Vodafone
  
  In this case study presentation, Katja Sizova shares how Vodafone has optimised customer experience thanks to a range of digital strategies across multiple platforms over the last 2 years.
• Presentation: Mike de Halpert, Ebay
  
  Ebay's Head of Strategic Analytics discusses the virtues of media mix modelling how it can dramatically cut costs by optimising a company's digital marketing and customer experience strategy.
• Presentation: Procter and Gamble Prestige & Barclays Bank
  
  Listen to Jean Paul Jansen from Procter & Gamble's Prestige division and Robert Wint from Barclays explain how they have developed their marketing content strategies into fully integrated, digital campaigns which have helped to reinforce brand identity and customer experience.

Video

• Interview: Katja Sizova, Head of Digital, Vodafone Netherlands
  
  The Head of Vodafone's Digital Strategy discusses what is needed to guarantee success on the digital customer experience journey. For Katja Sizova, ensuring that all the dimensions of a digital strategy are fully synchronised is one of the biggest challenges Vodafone has had to overcome.
• Interview: Anouk Vastert, Global Dir. Transformation, Marketing and Digital, Philips Consumer Care
  
  The Global Director of Transformation, Marketing and Digital at Philips Consumer Care explores how the digital sphere is transforming the way companies connect their customers at a human level. This interview explores how digital marketing is evolving and how internal culture changes are required in order to reinforce brand recognition, customer loyalty and customer education.
• Interview: Jean Paul Jansen, Global Marketing Director and E-busieness leader Prestige, P&G;
  The Global Marketing Director of Procter and Gamble's Prestige sector discusses how his organisation has overcome many of the initial challenges associated with adopting a digital customer experience strategy. This interview examines how a digital approach has been crucial for combining and aligning PR, Marketing and Sales strategies.
• Interview: Robert Wint, Digital Content and Publishing Director, Barclays
  
  The Director of Digital Content and Publishing at Barclay's throws some light on to the issue of digital content and its role in directing a marketing strategy. For Robert Wint content marketing must be purposefully directed whilst remaining consistent across multiple channels.

Video

• Presentation: Ben Burns, Actual Experience
  Ben Burns from Actual Experience asks the delegation how quality is measured in the digital sphere. Unlike with physical products, the perception of digital quality is hard to quantify. Watch this presentation to understand how a customer's digital experience can in fact be measured and therefore improved.
• Presentation: Jamie Brighton, EMEA Strategic Marketing Manager, Adobe
  
  Adobe's Strategic Marketing Manager talks you through how his company has introduced digital technology and innovation into its marketing strategy in order to transform customer experience and brand perception.

Video

• Presentation: Fabrice Etienne, Marketing Director EMEA, Lithium Technologies
  The Marketing Director at Lithium Technologies explores how companies can strengthen their brand by responding to customer feedback in innovative, digital ways.
• Interactive Presentation: Lucien Van der Hoeven, MarketShare
  
  In the digital world, data has a central role in shaping marketing and customer experience strategy. Hear the 2015 Digital Marketing Exchange's Chair lead an interactive discussion on optimising marketing strategies through the use of data analytics and channel attribution.

Video

• Embracing Change as a Marketing Leader: Interview with Post Office's CMO
  

  As a marketing leader, being creative isn't the only main aspect of building a successful brand. It is important to be flexible with change as well as analysing results that will help the brand succeed. Collaboration is key and finding common objectives and investing in relationships will take you a step closer to understanding your job as a marketing leader. Hear insights on collaboration and embracing change from Pete Markey, CMO of the Post Office.

• How to Equip a Marketing Leader for Global Success: Interview with Jones Lang LaSalle's Global Brand Director
  

  With the ever-changing consumer era, marketing leaders must recognise their brand as a value asset of the company. Watch this interview to hear Brant Long, Global Brand Director at Jones Lang LaSalle discuss why to grow from a local community to a global audience, it is important to unify both identities into one. Be willing to adapt to change, including creating templates in multiple languages. Keeping an ear outside of the organisation will help the company better understand consumers and help the company grow globally.