Top 15 Investment Priorities for CMOs and Heads of Digital Marketing over the next 6-12 months
Ahead of the Digital Marketing Exchange we surveyed our elite group of CMOs and Heads of Digital Marketing attending the event to understand their biggest challenges, and which tools and solutions they plan to invest in over the next 6-12 months.
Post-Digital Harmony: Q&A with Victor Milligan, CMO, Forrester Research
Forrester Research CMO, Victor Milligan discusses the digitally empowered customer and how they have changed the world. Gone are the days where marketers focused on their brand, built channels for efficiency, and operated in functional silos. Here are the days where we put the customer at the center of our respective universe. CMOs and marketers are now shifting their perspective, strategies, and operations.