Digital Marketing Exchange 2015

21 - 22 September, 2015

Hilton Tower Bridge, London , United Kingdom

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Leading Brands   |   Strategic Marketing   |   Digital Innovation

According to Forrester's B2C Marketing Leaders Survey, 2015 is the year of the big digital shift in marketing - so for senior professionals leading their company’s digital marketing transformation the question is, where next?

The Digital Marketing & Transformation Exchange brings together over 60 CMOs and Digital Chiefs to debate how to keep ahead of the razor sharp digital competition in the era of the ‘anytime’, ‘anyplace’ customer.


Here Are 4 Reasons Why You Can't Afford to Miss the Exchange: 

>> Take part in highly interactive sessions with a select group of top digital experts - Will you be joining them?

>> As an invitation-only forum, you will have the chance to forge personal relations and network on a one-on-one basis - Request your invitation today!

>> Attended by a 100% practitioner delegate audience of CMOs and Digital Chiefs - Take a look at who is attending here.

>> You will craft your own personalised schedule, comprising of thought provoking case studies, strategic briefings, executive panels, structured networking and one-to-one business meetings with a handful of the industry's leading solution providers - Request the agenda now.


Solution Providers: Get in touch today if you offer innovative digital solutions and technologies that will help the attending delegates combat their most critical digital marketing challenges. 


"Incredible chance to meet specialists in the area and connect with new companies coming on the market."

Citi, Digital Sales Head - EMEA, 2014 Delegate

  • Top 15 Investment Priorities for CMOs and Heads of Digital Marketing over the next 6-12 monthsTop 15 Investment Priorities for CMOs and Heads of Digital Marketing over the next 6-12 months
    Ahead of the Digital Marketing & Transformation Exchange we surveyed our elite group of CMOs and Heads of Digital Marketing attending the event to understand their biggest challenges, and which tools and solutions they plan to invest in over the next 6-12 months.
  • Post-Digital Harmony: Q&A with Victor Milligan, CMO, Forrester Research
    Forrester Research CMO, Victor Milligan will be presenting a keynote at the forthcoming Digital Marketing & Transformation Exchange (21 - 22 September 2015, London). Here is you chance to get a sneak peek into the critical 3 questions Victor will be covering in his keynote and much more!

    Victor's keynote will focus on the digitally empowered customer and how they have changed the world. Gone are the days where marketers focused on their brand, built channels for efficiency, and operated in functional silos. Here are the days where we put the customer at the center of our respective universe. CMOs and marketers are now shifting their perspective, strategies, and operations.

    These changes must be done in concert with the business units and CIO to create a 3-part harmony: harmonize customers' experience across touch-points, harmonize data and insights, and harmonize your operations. In this keynote address, Victor will describe the strategies and tactics to make the hard changes in perfect harmony - to win in the Age of the Customer.
  • Pre-Event Report: Digital Marketing & Transformation ExchangePre-Event Report: Digital Marketing & Transformation Exchange
    The Digital Marketing & Transformation Exchange editorial team has conducted exclusive research to discover the trends at the forefront of digital transformation and disruption, the key challenges which are being faced and the planned areas of investment for 2015 and beyond.

    Here are just a few statistics you may find interesting in this report:
    • 36% of marketing leaders have picked automation as a 2015 priority 
    • 42% of CMOs believe analytics skills will be a core competency of marketing
    • Mobile pulled in 23% of digital ad spend in 2014, a £936m increase on the previous year
    Download this exclusive report today to find out more!
  • The Digital Journey MapThe Digital Journey Map

    The world is going through a digital revolution at an unprecedented pace. But the true power of this revolution does not simply lie in the advancements in technology or the changes in the digital landscape, but in the fact that the technology is in the hands of the customer!

    To find out where this revolution is taking us the editorial team at the Customer Management Exchange Network has put together a Digital Journey Map, showcasing the thoughts of some of world's leading digital marketers from the most credible brands to find out where they’re at on their Digital Journey and - critically - where they need to be.


Media Partners
Independent Research Partner
Forrester
Media Partners
CMO.com
CX Network
Loyalty
Mobile Innovation Magazine
MyCustomer.com
Warc

2015 Speaker Highlights

 Victor Milligan
Victor Milligan
CMO
Forrester Research
 Kristof Fahy
Kristof Fahy
Chief Marketing Officer
Telegraph Media Group
 Mark Evans
Mark Evans
Marketing Director
Direct Line Group
 Niall O'Gorman
Niall O'Gorman
Global Director of E-Commerce Strategy & Innovation
Mondelēz International
 Pascal Moyon
Pascal Moyon
Chief Digital Officer
Lastminute.com
 Dominic Grounsell
Dominic Grounsell
Global Digital Marketing Director
Travelex
 Jean-Paul Jansen
Jean-Paul Jansen
Global Marketing Director & e-Business Leader Prestige
Procter & Gamble
 Paolo Barbesino
Paolo Barbesino
First VP, Head of Internet & Mobile Banking
Unicredit
 Mike de Halpert
Mike de Halpert
Global Head of Strategic Analytics
eBay
 Paul Wishman
Paul Wishman
Group E-Commerce Director
LV=
 Anouk Vastert
Anouk Vastert
Global Director Transformation, Marketing & Digital
Philips Consumer Care
 Tom Rainsford
Tom Rainsford
Brand Director
GiffGaff