Digital Marketing Exchange 2015

21 - 22 September, 2015

Hilton Tower Bridge, London , United Kingdom

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Leading Brands   |   Strategic Marketing   |   Digital Innovation

According to Forrester's B2C Marketing Leaders Survey, 2015 is the year of the big digital shift in marketing - so for senior professionals leading their company’s digital marketing transformation the question is, where next?

The Digital Marketing & Transformation Exchange brings together over 60 CMOs and Digital Chiefs to debate how to keep ahead of the razor sharp digital competition in the era of the ‘anytime’, ‘anyplace’ customer.


Here Are 4 Reasons Why You Can't Afford to Miss the Exchange: 

>> Take part in highly interactive sessions with a select group of top digital experts - Will you be joining them?

>> As an invitation-only forum, you will have the chance to forge personal relations and network on a one-on-one basis - Request your invitation today!

>> Attended by a 100% practitioner delegate audience of CMOs and Digital Chiefs - Take a look at who is attending here.

>> You will craft your own personalised schedule, comprising of thought provoking case studies, strategic briefings, executive panels, structured networking and one-to-one business meetings with a handful of the industry's leading solution providers - Request the agenda now.


Solution Providers: Get in touch today if you offer innovative digital solutions and technologies that will help the attending delegates combat their most critical digital marketing challenges. 


"Incredible chance to meet specialists in the area and connect with new companies coming on the market."

Citi, Digital Sales Head - EMEA, 2014 Delegate

  • Pre-Event Report: Digital Marketing & Transformation ExchangePre-Event Report: Digital Marketing & Transformation Exchange
    The Digital Marketing & Transformation Exchange editorial team has conducted exclusive research to discover the trends at the forefront of digital transformation and disruption, the key challenges which are being faced and the planned areas of investment for 2015 and beyond.

    Here are just a few statistics you may find interesting in this report:
    • 36% of marketing leaders have picked automation as a 2015 priority 
    • 42% of CMOs believe analytics skills will be a core competency of marketing
    • Mobile pulled in 23% of digital ad spend in 2014, a £936m increase on the previous year
    Download this exclusive report today to find out more!
  • Q&A with Ryan Skinner, Forrester
    Ryan Skinner, a Senior Analyst at Forrester, provides insights into why, to succeed in the age of the customer, digital marketers need to offer engaging content that their customers consider to be valuable or useful. And that this content can lead to more results than traditionally commercial messaging. Download this Q&A to find out more.
  • The Programmatic Primer

    The Programmatic Primer is Warc's essential guide for advertisers to the latest online advertising techniques. It explores the roles of the different players in the online advertising ecosystem and offers expert commentary from the industry's leading thinkers.

    For more on programmatic please visit warc.com

    Please be aware that by downloading this article, you are agreeing to share your details with WARC.

  • Are CMOs Ready for the Digital Marketing Era? Are CMOs Ready for the Digital Marketing Era?

    This infographic, produced by our partners IBM, gives insight into how CMOs are implementing digital marketing and more importantly, how ready they are for the future of digital.

  • Infographic: How CMOs & Digital Marketers Choose Suppliers Infographic: How CMOs & Digital Marketers Choose Suppliers

    Today’s customers are in control. They can spend money anywhere in the world at the click of a button. As a result, it is becoming increasingly important to understand your clients, partners and customers. Based on market research, The Customer Management Exchange Network has created this infographic which highlights the business objectives and the process of choosing suppliers in today's hyper-competitive market.


Sponsors & Exhibitors
Media Partners
Independent Research Partner
Forrester
Media Partners
CMO.com
CX Network
Loyalty
Mobile Innovation Magazine
Warc

2015 Speaker Highlights

 Victor Milligan
Victor Milligan
CMO
Forrester Research
 Kristof Fahy
Kristof Fahy
Chief Marketing Officer
Telegraph Media Group
 Mark Evans
Mark Evans
Marketing Director
Direct Line Group
 Niall O'Gorman
Niall O'Gorman
Global Director of E-Commerce Strategy & Innovation
Mondelēz International
 Pascal Moyon
Pascal Moyon
Chief Digital Officer
Lastminute.com
 Dominic Grounsell
Dominic Grounsell
Global Digital Marketing Director
Travelex
 Jean-Paul Jansen
Jean-Paul Jansen
Global Marketing Director & e-Business Leader Prestige
Procter & Gamble
 Paolo Barbesino
Paolo Barbesino
First VP, Head of Internet & Mobile Banking
UniCredit
 Mike de Halpert
Mike de Halpert
Global Head of Strategic Analytics
eBay
 Paul Wishman
Paul Wishman
Group E-Commerce Director
LV=
 Anouk Vastert
Anouk Vastert
Global Director Transformation, Marketing & Digital
Philips Consumer Care
 Tom Rainsford
Tom Rainsford
Brand Director
GiffGaff